& Other Stories

If you are interested in fashion, if you are on twitter/facebook/instagram/tumblr/instagram ànd living in this world anno 2013, there is no doubt that you have heard about the new brand & Other Stories.
Thanks to subscribing to their mailing list, I had the chance to take a glimpse at their 'preshop' website launch. 

If you follow me on Instagram, you have probably seen that I bought two wonderful pairs of earrings! The whole collection is absolutely stunning. The prints, the shoes (!), the jewellery and the whole story behind the clothes. Be sure to check their Tumblr site, because they show you wonderful pictures of their inspiration by which you get a great look behind the scenes.

Next week I'll be in Berlin, where & Other Stories will open a store. Unfortunately, the opening date is not yet confirmed .. The only store that has opened so far is in London, at Regent Street. However, you can always do some online shopping ;)

As a student in communication and trendwatching, I must say that their branding and marketing department does a great job. They released mysterious yet hauntingly beautiful teasers on youtube, they have a tumblr account... A good way to engage with the consumers and also to create a buzz around the brand. Well done ;)

I'm really looking forward to making some more purchases, because their collection is just wow. I like & Other Stories more than COS, because the designs are more bright and daring, unlike COS whose designs are slightly too minimal for me. What do you think of this new brand and their collection?

package arrived!

my beauties. buy them here

just woooow

the London store opening

 

 source of pictures: & Other Stories tumblr + my instagram account.

 xo Charlotte